“AD-IN-ONE is like a microscope and telescope all-in-one”

A rapidly growing Grey Group Prague had a decision to make. Should they to continue to build on their own custom developed agency management system? Or should they find something better?

The agency needed a single integrated tool which would manage an array of administration tasks currently mismanaged by dozens of Excel spreadsheets, Word files, emails and other legacy software. The perfect solution would not only improve profitability and reporting, but also integrate seamlessly with their existing accountancy software and internet banking.


After flirting with severaloptions, it quickly became obvious to Grey Group Prague that AD-IN-ONE’s fully integrated solution ticked all the right boxes. AD-IN-ONE easily outperformed all competitive solutions in its scope, vendor expertise and local support. No surprise then that currently AD-IN-ONE handles all front-office tasks for more than 100 employees in that office.

Staying fit with profit

By installing AD-IN-ONE, the agency management had a tool that gave them total control over client and jobs profitability. The software helped decrease over-servicing of clients and equipped account managers with instant information about profitability and gross margins of their jobs.

“AD-IN-ONE helped us bring light into the newly acquired company.” Tomas Vondracek | CEO of Grey Group Prague

Right, from the start

Deploying an agency management software comes with its own risks. Anything can go wrong and the unexpected can be expected. All the more reason to consider the vendor’s expertise and understanding of your industry. With AD-IN-ONE tailor-made for the advertising industry and earning years of success, it only meant one thing for Grey Group Prague -smooth installation and deployment without a single hiccup. And best of all, the software was up and running in just six weeks.

“We were impressed with the short implementation time and support during the launch period.” Tomas Vondracek | CEO of Grey Group Prague

About WMC/GREY Prague

WMC/GREY is part of the global advertising GREY Group (121 outlets, 116 cities, 94 countries). GREY Group was selected as the best European agency network four times in a row between 2005 and 2008 in the Euro Effie Awards. WMC/GREY Prague's work for both domestic and international clients in the Czech Republic and Slovakia. The agency was born with the merger of GREY and the local WMC Agency in 2004.


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