Latin America
AD-IN-ONE tangoes into Latin America

AD-IN-ONE, a fully integrated ad agency system kickstarts its Latin American hub to service the continent.

The booming ‘America’

While the rest of the world is still stuttering to economic recovery, Latin America has taken a more confident leap to arguably emerge from the shadows of its northern neighbour. The advertising industry in this region has been feeding off this boom as businesses spread their wings both within and beyond the continent. For the agencies this obviously means more clients, more profits and more employees. But it also means more operational loose ends that need tying up. That’s where AD-IN-ONE comes in.

AD-IN-ONE, the agency all-in-one

AD-IN-ONE is an integrated agency management system that replaces multiple agency management tools with a single powerful, elegant and seamless solution. Whether it’s a full service, digital, PR, Event or Production agency, AD-IN-ONE single-handedly manages and synchronises all areas of operation - job management and budgeting for clients, time and capacity planning, time reporting, 3rd party costs, client billing, profitability reports, document management, creative file storage and integration with local accountancy systems.

After a successful 15-year stint in Europe and elsewhere, this much sought-after agency management ninja is now available for Latin American agencies. Having successfully served its first clients in Ecuador and Mexico, AD-IN-ONE has established its own team directly on the continent.

Think global, act local

While the software is fully customised in Spanish, and soon in Portuguese, the implementation will be handled directly by the AD-IN-ONE LATAM office. This means that agencies are guaranteed the international know-how from the Prague headquarters while being assured of local support with respect to behaviours and habits.

"The Latin American market is undoubtedly attractive for us. After meeting several agencies in the region, I’m confident we can help them become more profitable. The adverting business in this region is expanding phenomenally and as agencies perform more jobs, fetch more clients and hire more people, the key factors to preserve this success will be airtight internal procedures, powerful planning tools and especially the ability to identify the profitable clients from the rest." says Libor Cerny, Managing Director, AD-IN-ONE.

"Additionally, our Latin American clients can benefit from our know-how gained from our worldwide implementation of AD-IN-ONE. They can also draw from our experienced team of 30 agency specialists on board in Prague via our local office there," adds Libor Cerny, who himself has been involved with AD-IN-ONE for the past 14 years.

Roberto Romero, leader of the AD-IN-ONE LATAM team explains why he is such a passionate AD-IN-ONE evangelist. "I’ve personally witnessed how AD-IN-ONE works in several agencies in Europe - and I was impressed by the power and scope of this tool. It gives a perfect cockpit to agency owners and financial directors from where they get a broad, immediate and online overview of what’s going on in their agency. But this is just the tip of the iceberg - AD-IN-ONE helps you implement best agency approval procedures, capacity planning methods and gives greater control to the Account Management team by putting all jobs at their fingertips. Add to that the thoughtful implementation assistance of the AD-IN-ONE local team and you can be sure your agency will perform better on every parameter. You see why it’s hard for me not to rave about AD-IN-ONE”

AD-IN-ONE puts Central in the Centre

Clients couldn’t agree more. A recent convert to AD-IN-ONE, Eduardo Bonilla is the co-owner of Central, a dynamically growing agency in Ecuador. Eduardo adds: "Embracing AD-IN-ONE was a wise business decision. We took this plunge when we were a young agency of 10 people and right from the start we wanted to have all agency activities under control. AD-IN-ONE helped us design and streamline our internal procedures and structure. What we have now is a powerful solution where all agency operations are setup under one roof. I can instantly check if our creative department is overloaded. I have a constant overview of all jobs and budgets. I can track any missed billing deadlines and discover which jobs and clients make us money and which don’t. Even after having grown to a 30-people operation, I still have a good night’s sleep - all thanks to AD-IN-ONE.”

Not software, but solutions

Almost 200 agencies across the globe currently run their businesses on AD-IN-ONE. This number keeps swelling by almost 20-30 clients a year. So what gives AD-IN-ONE such a distinct edge over competitors? The fact that they deliver technology with a human touch. Their implementation of best agency practices is followed by hands-on training of users and continued support. No surprise then that agencies, big or small, continue to swear by AD-IN-ONE. Ogilvy, McCann, Saatchi & Saatchi, Publicis, Leo Burnett, Grey are just some of those loyal and satisfied clients.

Say hello

For more information, visit and get in touch one of the AD-IN-ONE specialists.

Libor Cerny, AD-IN-ONE Europe - Headquarters, Managing Director, libor.cerny (at)
Roberto Romero, AD-IN-ONE LATAM, Team Leader, roberto.romero (at)

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