AD-IN-ONE will be deployed across all five units of the group and will coordinate the entire team of 102 employees.

Ivan Petrův, CEO AD-IN-ONE said, "We are very pleased to welcome GMP Group into our family of clients. This cooperation is an encouraging hint to all Romanian agencies that struggle due to lower margins and over servicing of demanding clients in this difficult economic climate."

Libor Černý, Managing Director AD-IN-ONE added, "Lately, large agencies like GMP Group are getting more and more curious about AD-IN-ONE. They realise that with clients lowering their budgets but increasing their demands, staying lean is the only way to remain profitable. In this scenario, the agency which knows how to measure its performance knows how to win. Most systems that agencies currently use simply fail in realtime profitability management. But AD-IN-ONE does this very well and hence our clients gain a significant advantage over their competitors."

Needless to say, representatives of the GMP Group appreciate the fact that AD-IN-ONE is a fully integrated agency management tool.

The entire system shall be set up separately for every unit to meet the unique needs of the full-service agency, and likewise, of the Digital, PR and other units of GMP.