Pastel, Romania
Pastel Romania
Pastel began as a dream of two enterprising young girls, Ioana and Dana, in 2006. That dream is now a 25

member strong network serving huge local and international clients through the entire Pastel Group - Pastel
Age, Pastel Creative and Sport for Life.

With constant growth came the constant need to wield better control over costs and billings across the entire
group and manoeuvre it through a single ‘cockpit’. Another mounting challenge was to get a better grip over
the internal capacity planning - the ability to minimise the gap between the number of hours spent on a job
and the number of hours actually billed for it. For many agencies, this is the acid test for client profitability.

Pastel passed this test thanks to AD-IN-ONE. Ioana Mucenic, agency founder, shares her enthusiasm - "We
are thrilled to incorporate AD-IN-ONE into our daily proceedings. As we grow more and add more jobs, we
need to bring everything under watertight control. AD-IN-ONE is a great tool to do just that as it addresses all
agency areas - from profitability reports to capacity planning to client billing.”

Partner and cofounder, Dana Popa, couldn’t agree more. "Another reason for embracing AD-IN-ONE is to
align all incoming supplier costs with appropriate jobs. AD-IN-ONE equips us with easy approval procedures
for cost allocation so we are assured of having all costs under control and tagged against proper jobs or
agency cost budgets," adds Dana.

With AD-IN-ONE set for being implemented in summer, Pastel becomes the fourth Romanian agency to
swear by AD-IN-ONE. This is yet again proof of the quickly spreading belief in this region that AD-IN-ONE
can be the single competitive edge for agencies hungry for success.

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